How to Build a One-Person Business That Makes Money While You Sleep

Want to create a scalable online business with no team?

I break it all down inside Online Creator Course – everything I’ve learned about making money online, building digital products, and creating financial freedom.

This blog post is based on my YouTube video, where I cover some of the best high-income skills that can help you make money online.

Watch the full video here

You Don’t Need a Big Team to Build a Profitable Business

Times are changing.

You don’t need a massive team or tons of employees to build a highly profitable and scalable business.

With the right approach, one person can run a business that generates $10K, $20K, even $100K+ per month.

I know this because I did it.

Before I hired anyone, I was making $20,000 a month by myself.

And the best part?

The business ran while I slept.

The Power of Scalable Income

I’ve always been obsessed with doing things that scale—meaning they aren’t tied to how many hours I work.

Why sell your time for an hourly rate when you can build a business that makes money 24/7?

This is the core principle behind creating freedom – building a business that runs on autopilot, giving you time to work less and live more.

Step 1: Find Your Thing (And Stick to It)

The first step is figuring out what skill, knowledge, or expertise you can monetise.

Not sure what that is?

Here’s the harsh truth: if you have no skills, hobbies, or expertise… then you may just be boring..

Skills come from passions, hobbies, and interests.

For me, that was:

• Photography & videography (something I loved doing)

• Tech & gadgets (I naturally enjoyed learning and talking about them)

• Web design & UI/UX (I was obsessed with building websites)

Your business will be much easier to grow if you enjoy what you do and can see yourself doing it for years.

Being a Creator Doesn’t Mean Being on Camera

A lot of people think you have to be a YouTuber or TikToker to make money online.

Not true.

There are many ways to be a creator:

• Twitter creators write threads that go viral.

• Instagram designers sell templates without showing their face.

• Developers build apps and digital tools.

The key is finding something you enjoy and turning it into an income stream.

Step 2: Sell What You Already Know

One of the easiest ways to make money is by selling what you already know.

I’ve done this through courses and digital products.

I created:

• Video Creator Course → Helping people improve their video content.

• Online Creator Course → Teaching how to make money online.

• Digital Products → A catalogue of the different products I sell.

Step 3: Identify a Problem and Solve It

Another way to build a business is to solve a problem.

If you can fix something for people, they will pay you for it.

For example:

• My audience wanted to improve their video quality. I created Video Creator Course.

• People struggle with personal branding. I launched Online Creator Course.

• iPhone users wanted unique wallpapers. I sold a wallpaper pack and made $50,000.

It doesn’t matter if the problem is small or big—if people need a solution, there’s money to be made.

Step 4: Build a Simple Website and Start Selling

Most people overcomplicate launching a business.

You don’t need a perfect website.

You don’t need a crazy marketing funnel.

Just set up a simple landing page and start selling.

• Use Gumroad or Payhip for digital products.

• Use Circle or Kajabi for courses and memberships.

• Use Shopify or Webflow for simple websites.

Get the MVP (Minimum Viable Product) up and running and refine as you go.

Step 5: Focus on Scalability

If your business isn’t scalable, you’ll always be stuck trading time for money.

A scalable business:

• Makes money without needing you to be present.

• Allows infinite sales without extra effort.

• Can be automated with systems and marketing.

What’s NOT Scalable?

• Selling 1:1 coaching with no automation.

• Freelancing with a strict hourly rate.

• Running an agency with high overhead.

What IS Scalable?

• Digital products (wallpapers, templates, courses).

• Content creation (YouTube, blogging, social media).

• Affiliate marketing (earning commissions for promoting products).

Choose business models that work for you, not against you.

Step 6: Marketing—The Right & Wrong Way

You can’t just create a product and expect money to roll in.

You need marketing.

Two Types of Marketing

1. Organic → Social media, SEO, YouTube, Twitter, content marketing.

2. Paid → Facebook ads, Google ads, TikTok ads, influencer promotions.

A mix of both works best.

People often say, “It’s easy for you, you already have an audience.”

But guess what?

I built that audience from scratch.

Companies spend millions on ads.

I built my audience by giving value for years.

Your product should help build your audience, and your audience will help sell your product.

Step 7: Adapt, Pivot, and Scale

A one-person business thrives on flexibility.

I’ve pivoted multiple times:

• Web design → Website templates

• Digital products → YouTube content

• Client work → Passive income

Even KSI went from gaming → music → boxing → launching a drinks brand

Success isn’t about sticking to one thing forever.

It’s about adapting and chasing opportunities.

Anyone Can Build a One-Person Business

Starting a one-person business is more possible than ever.

Here’s the recap:

1. Find something you enjoy and stick with it.

2. Sell what you already know (courses, digital products).

3. Solve a real problem for people.

4. Build a simple website and launch quickly.

5. Focus on scalability (digital > physical).

6. Market smartly (organic & paid).

7. Adapt & pivot as needed.

And remember, You don’t need a huge audience or a big team.

If you want a step-by-step system for building a scalable online business, check out

Online Creator Course

Learn everything I know about making money online.