The creators that made millions selling digital products

When people ask me how to start with digital products, one of the first things I suggest is to look at creators who are already doing it well.

Not to copy – but to understand what actually works.

I’ve followed a lot of online creators over the years, but a few stand out for how they built a proper business around digital products.

No fluff.

No gimmicks.

Just valuable content and strong execution.

Here are a few that really stood out to me – and why their strategies work.

Easlo – Selling Notion Templates and Making $500K+ a Year

Jason Chin, better known online as Easlo, is probably one of the best examples of how digital products can change your life.

He started off just trying to be more organised during university.

That’s when he came across Notion—and went all in.

What started as a personal project ended up becoming a multi-million dollar business.

By the time he was 22, he was making over $500,000 a year selling Notion templates.

His best-seller?

A $79 template called Second Brain, which has done over $600,000 in sales alone.

That’s the power of getting one product really right.

What He Did Well:

• Found a niche – He started by creating templates for students and shared free ones to build an audience.

• Gave away value – Posted consistently on X (formerly Twitter), offering actual tips people could use. That’s important—real value always wins.

• Launched paid products – Once he built trust, he introduced premium templates between $20 and $130+.

• Refined everything – Took feedback and improved his products over time.

• Kept it lean – No team. No ads. Just a strong product and audience.

That’s one of the best things about digital products—you can keep improving and scaling without adding complexity.

Thomas Frank – From YouTube to a 7-Figure Digital Product Business

Thomas Frank is another creator I’ve followed for a while. He started out making YouTube videos on productivity, and his channel grew to nearly 3 million subscribers.

Like Easlo, he came across Notion and started using it to organise his content.

He made a few videos about it.

They blew up. People wanted more. So he created Notion templates built specifically for creators, and that turned into a serious business.

Today?

He’s making over $1 million a year from his Notion templates.

Why It Worked:

• Built trust first – His audience already knew him and his content style.

• Created for a specific audience – His products were designed for people just like his subscribers.

• Focused on solving problems – No gimmicks, just tools that actually helped people get organised.

The lesson here is simple: create value upfront, then build products that naturally fit your audience.

PosterLad – From Design to Print-on-Demand

Vratislav Pecka, aka PosterLad, is a bit different – but still a solid example.

He’s a Czech designer who turned his passion for bold, graphic design into a full business using print-on-demand.

He doesn’t hold any stock.

No shipping.

No logistics.

Just designs that get printed and shipped on demand.

I’ve actually got a few of his prints in my own studio – you’ve probably seen them in the background of my videos.

Why It Works:

• Unique style – His work stands out. You know it’s a PosterLad design.

• Built around a skill – He didn’t try to do everything. Just focused on what he’s good at.

• Used the right system – Print-on-demand meant he could scale without taking on extra work.

Even though it’s not a classic digital product, the business model is similar.

Create once, sell over and over.

Canoopsy – Clean Design, Strong Community

Canoopsy is another creator whose journey feels close to mine.

He has a design background, runs a tech-focused YouTube channel, and uses digital products to connect with his audience.

He’s best known for digital wallpapers—simple but effective. Products that feel personal, clean, and aligned with his aesthetic.

I don’t know his exact revenue, but I’d imagine it’s strong. He’s built the brand, the audience, and the product to match.

The Key Lesson

You don’t need to overthink it.

Sometimes something as simple as a great wallpaper can turn into a business—if it’s the right product for the right people.

That’s exactly how I started out. Selling Android icons and wallpapers I made for myself. Turns out, other people wanted them too.

The Common Thread?

The common thread between all of these creators?

They kept it simple.

They provided value.

They created products that solved real problems.

And they did it without trying to be everywhere or do everything at once.

You don’t need a huge team.

You don’t need millions of followers.

You just need something useful, and a way to share it.

If you want to skip the guesswork and learn how to build your own digital product business, I cover it all step-by-step inside Online Creator Course—from finding your niche to launching and scaling your product.

This stuff works.

You just have to start.