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Best Online Marketplace Platforms for Selling Digital Products

Looking to sell digital products but not sure where to start?

Online marketplaces are one of the easiest and most straightforward ways to dive in.

They offer pre-built platforms, integrated tools, and an established audience that helps you sell without needing to manage complex systems.

Why Online Marketplaces?

If you’re starting out, online marketplaces are ideal.

Here’s why:

• Built-In Audience: Marketplaces like Etsy or Gumroad already have millions of users, which means you don’t have to worry about building an audience from scratch.

• Simple Setup: You don’t need a website or technical expertise. Most platforms allow you to list your products in just a few clicks.

• All-In-One Solutions: These platforms provide payment processing, customer management, and even marketing tools, saving you time and effort.

Now, let’s look at the top online marketplaces where you can sell your digital products and why they might be the right fit for you.

1. Gumroad

Gumroad is one of the easiest platforms to get started on.

Whether you’re selling ebooks, online courses, or software, Gumroad makes it simple to create a product listing and start selling right away.

I started selling on Gumroad, and it remains my go-to recommendation for beginners.

It’s minimalistic but powerful, and it handles everything from payment processing to taxes.

What makes Gumroad good:

• Ease of use: No complicated setup required.

• Payment processing: It takes care of taxes and payments.

• Fees: A 10% fee on sales, which is standard for beginners.

If you’re just starting and don’t want to deal with the technical stuff, Gumroad is a great choice.

2. Etsy

If you’re into design or creating visual products, Etsy is a platform you should definitely consider.

Etsy is known for its creative community, making it an ideal space for selling things like printables, digital art, and design templates.

Unlike other platforms, Etsy brings a built-in audience of people specifically looking for unique or handmade products.

If you’re a designer, artist, or craftsperson, Etsy could be the best place for you.

What makes Etsy good:

• Massive, built-in audience: People go to Etsy specifically looking for handmade and unique products.

• Easy to set up: Creating a shop and listing your products is straightforward.

• No monthly fees: You only pay a small fee per listing and a transaction fee.

If you're selling creative products, Etsy is a great marketplace to tap into a dedicated audience that values creativity.

3. Payhip

Once you start generating steady income, PayHip offers a solid alternative to Gumroad.

It allows you to sell your digital products without paying high fees – just a flat $99 per month, with no transaction fees.

It’s a great option if you want to scale your digital product sales without losing a percentage to fees.

What makes PayHip good:

• Lower fees for high earners: A flat $99/month with no transaction fees.

• Customisable: You can create a branded storefront.

• Instant payouts: Get your earnings quickly.

For those who are making over $1,000 per month, PayHip is a smart choice to maximise profits while offering more customisation.

This is actually the platform that I use to sell my digital products.

4. Creative Market

If you’re a designer or work in creative fields, Creative Market is the place to be.

It specialises in selling design assets like fonts, graphics, templates, and themes.

The platform has a strong professional community and is ideal for those selling products aimed at other creators or businesses.

What makes Creative Market good:

• Focused on design: Perfect for creators in the design space.

• Community-driven: It’s well-established in the design community.

• Great for exposure: The platform’s professional community can lead to more business opportunities.

If you're a creative, Creative Market offers the perfect marketplace for your design assets.

5. Amazon

For anyone creating ebooks or audiobooks, Amazon is a no-brainer.

With Kindle Direct Publishing (KDP), you can easily self-publish your content and reach a global audience.

Amazon’s massive user base gives you access to millions of potential customers—something no other platform can match.

What makes Amazon good:

• Massive reach: It’s the biggest online marketplace, offering exposure to millions of customers.

• KDP: A simple self-publishing platform for ebooks and audiobooks.

• Instant global distribution: Reach customers anywhere in the world.

If you’re a writer or creator of audiobooks, Amazon is the best platform for getting your work in front of a global audience.

6. Udemy & Skillshare

If you’re into teaching, Udemy and Skillshare are two of the best places to sell online courses.

Whether you’re an expert in a subject or just passionate about something, these platforms make it easy to turn your knowledge into a digital product.

• Udemy allows you to sell individual courses, while Skillshare offers a subscription model where users pay a monthly fee for access to all courses.

• Both platforms have large audiences looking for learning opportunities, so you can reach a wide range of potential customers.

What makes Udemy and Skillshare good:

• Built-in audiences: Reach people actively looking for courses.

• Course creation made easy: You can create video-based courses and share your knowledge.

• Scalable: Once your course is live, it can generate passive income.

If you want to share your expertise and make money doing it, Udemy and Skillshare are the platforms you need.

Final Thoughts

Online marketplaces are a great way to get started selling digital products.

You don’t need a huge audience or technical expertise – just a good product and the right platform.

Whether you’re using Gumroad, Etsy, Amazon, or another marketplace, these platforms provide everything you need to start and scale your digital product business.

Want to build a business that works for you?

Get access to my Online Creator Course and learn everything I’ve used to make millions from digital products.